Tag Archives: startnext

EARTHBACK by future.feat

Jan, our first young designer of our sylefunding program, now started his project aiming for a greener BMX and skater scene.
Hereby, he is actively supported by our EARTHBACK-Team.

Are you also interested? Become a fan of the project on startnext and bring future.feat in the next phase. As a fan you can also participate in the voting for the final prints.
PLEASE SUPPORT on http://www.startnext.de/futurefeat

Are you also a creative mind? Then become a designer yourself and send us your idea right away. You can find information about our Stylefunding program You can find information about our Stylefunding program here.


Yeah! It’s done!!!!

Our crowdfunding project has been successfully completed. On Sunday at 8:36 pm the moment had come: We reached our goal of 12,000€. Since the project finished, this amount has even built up to 12,440€.

So the EARTHBAG can soon enter production. The vouchers were sent off to all supporters today. Of course we will update you about the next steps.

We are so incredibly proud and happy that we could count on your support. Without you this would have never been possible. Thank you!



Best regards from Berlin!


PART VI The EARTHBAG prototype 2.0, 3.0…..

The basic concept was completed. Now it was time for us to seriously think about how to design the straps and the mechanisms to close and rearrange the bag. We wanted that to be quick and easy. Check it out: It’s going to be veeery creative :) From carabiners and cords to bands and even ropes – we came up with every material. But we haven’t come up with the best solution yet … See for yourselves!



PART V: The first EARTHBAG prototype

It would have been too good to be true. But the EARTHBAG didn’t look as cool as in the sketches. So this is why we don’t want to publish a picture of a failed prototype here ;) But we didn’t let this get us down. Got some fresh air and on we went. Voilà! It’s the EARTHBAG 2.0 let’s say. Same functions, improved cut and one special feature: I WANT MY EARTH BACK as a “hidden” message. The idea “EARTHBAG – the bag that makes a statement” was born!



PART IV Choosing the material

Pattern design… check! Now we set out to look for the right fabric. Of course we wanted it to be fair and organic. And can you believe it - a certified fabric supplier is based just a few kilometres away from us ;) So off we went to our new partner Lebenskleidung. There we chose a robust organic canvas fabric from India which is GOTS certified. In the picture above you can see Enrico, of Lebenskleidung, as he is shown the fair production conditions on his visit to India.

So the material was now found and we could finally cut out the pieces according to the pattern of the pattern design. The moment of truth had arrived. Would everything work out the way we imagined the EARTHBAG….?



PART III Designing the cut

Sooo, as we finally had seen our EARTHBAG – at least as a vision – making it all happen was the next step: The designing of the cut. Shame we didn’t have the CAD programmes anymore as we used to during our studies. But that wasn’t a problem. “Back to the roots!” is what we thought and got ourselves some paper, a tailor’s square, pencils and an eraser - and off we went…



I WANT MY EARTH BACK: Crowdfunding project for a more sustainable fashion

Berlin, 26th November 2013. The EARTHBAG, the “bag that makes a statement”, is launched today as the pilot project of EARTHBACK, a Berlin powerhouse of ideas. The EARTHBAG, developed by the designers Giang Phan and Bastian Baumann, is four bags in one: In a few easy steps it is turned from a rucksack into a handbag, a shoulder bag or a beach bag.

The production of the EARTHBAG is ecologically and socially conscious and fair and the 4-in-1 concept of the bag contributes to putting an end to the wasting of resources and materials. “When we developed the EARTHBAG we focussed on sustainability, design and functionality. With this product we take a first step towards fair production and away from rapid mass production”, says Giang Phan.

The EARTHBAG is the pilot project of the EARTHBACK company and it is financed through crowdfunding – www.startnext.de/earthbag. Supporters of the project also have the advantage to receive a bag at reduced price as a thank you. The price covers the productions costs only.

The idea that lies behind the company’s concept is to offer a platform to creative minds, designers and free spirits for their own visions and thoughts.

“Financing the project through crowdfunding allows us to create different products as risk-free as possible for everyone involved. We do this since most good ideas fail because they are not translated into action”, says Michael Krieger, CEO at EARTHBACK, about the business model of the company.

The collaboration of the crowdfunding community Startnext and EARTHBACK allows the collection and analysis of empirical values. The results are then used to optimize the operation of the “stylefunding platform” of the company. This guarantees effective networking between designers, interest groups and certified producers. “Thus the term crowdfunding is given a new meaning. Thanks to this EARTHBAG campaign we have become pioneers working in the area of crowdfunding in Germany”, explains Michael Krieger.


EARTHBACK GmbH (www.earthback.com) regards itself as an online platform for creatives, producers and supporters. The slogan I WANT MY EARTH BACK expresses the commitment of the Berlin based designers to sustainability and transparency in fashion. They want to contribute to making the earth a healthy place for future generations.


PART II: The first sketch of the EARTHBAG

We wanted even more functionality to invent a product for everyday life. It wasn’t enough for us to create a bag with mechanisms to modify its size. We wanted to add something more! And after long consideration of further useful functions we came to a conclusion on our way to our next creativity session. Because we noticed actually that a common cotton jute bag is not very handy while riding a bike ;) Carrying a rucksack would be much more convenient.

So the features of the EARTHBAG were now clear to us. But how will be bring all the components together now?

Nothing to fear for an engineer… See for yourselves :)




It all began with a brainstorming and drawing a few sketches. It was supposed to be a bag, yes – but we also wanted something special. To enlarge a bag with the help of zips is a cool idea but nothing new. The goal was set, now we had to take our first steps in that direction. First of all it was all about the shape – so it was all about the question what we wanted our finished product to look like. Round? Square? Box-like? Or all of that in a mix?

We were mainly inspired by the common cotton jute bags and gym sacks. So we neither wanted to develop a classic women’s handbag nor a leather travel bag but instead a unisex product for everyday life.

Here you can see our first designs and sketches.