Tag Archives: green fashion

Just arrived = the icing on the cake!

“For us sustainability means that clothes should not be out of fashion after 6 months. We strive for a high degree of timelessness in our styles. For this reason, the FORMAT collection is partially independent of seasons”.

We think this is a great interpretation of sustainability, and also very, very, very nice people. For this reason we are proud to now be able to offer selected styles of the Berlin based designer label FORMAT in our shop. Check it out!

What is behind the label FORMAT, you will find out if you follow the link: http://www.earthback.com/format-favourites/

Already excited what we will present you next week?

Sunny Greetings from Berlin,
Your EARTH BACK-Team

Wesen_shop_Format_Neuklln_Earthback

Mercedes Benz Fashion Week Berlin 2014

This January the biannual Fashion Week in Berlin offered once more a diverse collection of fashion and lifestyle products.

Exciting and glamorous collections for the winter season 2014/15 could also be admired in the world of sustainable fashion and were presented in the Ethical Fashion Show and in the GreenShowroom. The prejudices towards organic and eco fashion of being out of touch with trends and old-fashioned are gone. These days the eco labels impress with stylish and avant-garde designs as well as contemporary materials, which can easily compete with the more well-known conventional brands. Furthermore upcycling was a topic strongly present at the Berlin Fashion Week, which proves that turning worn pieces into something new is a growing trend for the future. As we can see, old prejudices make way for new perspectives as the green fashion has far more to offer than what the masses expect. See for yourselves, here are outtakes from the salon shows at the GreenShowroom:

The interest in sustainable brands is constantly growing. And that is indeed a good thing. Sustainability and the social responsibility it involves are developing into an important part within the fashion industry – because today it is not only the outer values of clothing that matter but also the inner ones.

We are eagerly and curiously anticipating the next Berlin Fashion Week to come. There the summer collection 2015 will be presented to the public. It is especially the sustainable brands that we will take a look at.

http://ethicalfashionshowberlin.com

http://green-showroom.net

http://www.fashion-week-berlin.com/de/

Your EARTHBACK team