Tag Archives: fashion

EARTHBACK & GREENWILL

YEAH FIRST!
EARTHBACK is the first german company that becomes a part of the GREENWILL Community. 
Together for a green globe!



with great thanks to GREENWILL !
“Earthback enables creative people to realize their own ideas and designs by financing, producing and marketing the final product.

For this German company, sustainability is a priority which appears clearly in its statement “I WANT MY EARTH BACK™”. The products are produced with fairness, natural materials and ethically right behavior.

We are very proud to welcome EARTHBACK among the GREENWILL members! Thank you for pledging GREENWILL and for their efforts for a greener earth.”

For more information about GREENWILL visit  http://greenwill.org/de

GREENWILL Logo

Fashion Revolution Day

“WHO MADE YOUR CLOTHES ” is the motto of the first FASHION REVOLUTION DAY in 2014. From this year on, always on the 24th of April people around the world will raise their voices for ethical working conditions. The initial driver for this event was the factory collapse in Bangladesh.

It is intended to contribute to an increasing awareness of the true cost of fashion and to show the world that change is possible, and thus everybody can contribute for a sustainable future.

The FASHION REVOLUTION DAY’s mission is to bring everyone together to achieve something big together.

The slogan “Who makes your clothes?” is a simple gesture asking to wear the clothing items inside out , so #InsideOut , to confront people and inspire them to ask this question themselves while buying clothing.

Of course, the day was also celebrated in the capital of Germany – Berlin. A flashmob was held to support the FASHION REVOLUTION DAY in public. It was organized, among others, by the dancers from the Flying Steps Academy in Berlin.

Have a look what happened at the event, we made a little short-cut especially for you!

Chirrup Chirrup … new stuff in the shop!

“Individually, sweet, attractive, flighty and made ​​with lots of love for the environment? – This is börd shört“!

Behind Börd Shört hides a young fashion label that is specialized in favorite items made from organic cotton. Very responsible.

The processed cotton fabrics are also GOTS certified and the items are processed in a small German family business. Ecologically, fair, socially and local that is even more responsible. Check this out!

To learn more about the label Börd Shört, just follow the link. It is worth it!

You want to have fun while shopping? Go to www.earthback.com….

In our opinion, all the cute girls out there should wear Börd Shört ;)

Your EARTH BACK-Team

http://www.earthback.com/boerd-shoert/

Brd_Shrt_beutel_bag_philosophie_philosophy_Earthback_Online_Shop(2)

EARTHBACK by future.feat

Jan, our first young designer of our sylefunding program, now started his project aiming for a greener BMX and skater scene.
Hereby, he is actively supported by our EARTHBACK-Team.

Are you also interested? Become a fan of the project on startnext and bring future.feat in the next phase. As a fan you can also participate in the voting for the final prints.
PLEASE SUPPORT on http://www.startnext.de/futurefeat

Are you also a creative mind? Then become a designer yourself and send us your idea right away. You can find information about our Stylefunding program You can find information about our Stylefunding program here.

FutureFeat_Startnext_EARTHBACK_BMX_Skater_Crowdfunding

Yeeeha, it’s done!

It took a little while and quiet it was around EARTH BACK, but the wait was worth it. We were diligent and show that today with our own online shop for good and sustainable styles. If that’s not fair…

YOU WANT YOUR EARTH BACK? – SO GET YOUR EARTH BAG!

From now on, you can load the functional bag into your cart under www.earthback.com. We will also provide you week after week with new interesting labels, fair Styles and background information. Thus, we are continually expanding our range and you can participate. The first piece of our “never ending cream pie” we serve you already today … check it out!

How do you find the shop? Is it worth a LIKE or rather a SHARE? Just COMMENT…

We are looking forward to your feedback,

Your EARTH BACK-Team

EARTHBACK_Onlineshop_Live_Launch_sustainable fashion

EARTHBAG is coming sooooner …

earthbag_EARTHBACK_crowdfunding

We are feeling incredibly sorry that the delivery of the EARTHBAGs did not go as planned. We thank you for your understanding and patience. But the waiting will come to an end soon.  Because next week at this time the first EARTHBAGs will be prepared for shipping :D finally!
We hope that you will like the EARTHBAG as much as we do, so that the long wait has been worth it.

I WANT MY EARTH BACK – soon we can show that message on the streets of this earth, provided that the zipper of the bag is open ;)

EARTHBAG is coming sooner…

Hello dear EARTHBACKers,

it would have been nice if all had gone smoothly…but we were not spared from delays in the production process.
But the fabrics could be temporarily cut and printed. The only thing remaining is “sewing”, before we can speak of the EARTHBAG. As you can see,  step by step, we are heading towards the final product. Slower than we thought, but at least we do not stop.

Best regards

your EARTHBACK team

Mercedes Benz Fashion Week Berlin 2014

This January the biannual Fashion Week in Berlin offered once more a diverse collection of fashion and lifestyle products.

Exciting and glamorous collections for the winter season 2014/15 could also be admired in the world of sustainable fashion and were presented in the Ethical Fashion Show and in the GreenShowroom. The prejudices towards organic and eco fashion of being out of touch with trends and old-fashioned are gone. These days the eco labels impress with stylish and avant-garde designs as well as contemporary materials, which can easily compete with the more well-known conventional brands. Furthermore upcycling was a topic strongly present at the Berlin Fashion Week, which proves that turning worn pieces into something new is a growing trend for the future. As we can see, old prejudices make way for new perspectives as the green fashion has far more to offer than what the masses expect. See for yourselves, here are outtakes from the salon shows at the GreenShowroom:

The interest in sustainable brands is constantly growing. And that is indeed a good thing. Sustainability and the social responsibility it involves are developing into an important part within the fashion industry – because today it is not only the outer values of clothing that matter but also the inner ones.

We are eagerly and curiously anticipating the next Berlin Fashion Week to come. There the summer collection 2015 will be presented to the public. It is especially the sustainable brands that we will take a look at.

http://ethicalfashionshowberlin.com

http://green-showroom.net

http://www.fashion-week-berlin.com/de/

Your EARTHBACK team

Water consumption and CO2 emissions

Water consumption and CO2 emissions are important aspects in the context of the cultivation of raw materials and the production of textiles. Earlier in this blog we showed the detrimental effects on the environment caused by the immense amount of water consumed for the cultivation of conventional cotton… Today’s size of the Aral Sea, formerly 66,900 km2 large, is only less than 20,000 km2. One of the reasons for this is the heavy cotton cultivation and, consequently, the high water consumption as well as the tremendous use of fertilisers and pesticides. As a result the Aral Sea has lost more than 80% of its water volume! The consequences are devastating. When conventional cotton is cultivated the water consumption depends on the irrigation system; in any case though organic cotton generally needs less water than conventionally grown cotton. That is because the cultivation of organic cotton completely avoids chemical plant protection products and only relies on natural fertilisers. In the long run this leads to an increase of the humus in the soil, which can then store more water.

Now we have thought about chemicals, all the other toxic substances and the water consumption. However, what is still often forgotten is the fact that not only a car but also a piece of clothing is responsible for a vast amount of CO2 released into the environment. The carbon footprint shows all the greenhouse gases produced throughout the whole life cycle of a textile starting with the raw material and the production over to the transport and the distribution up to its use and disposal. Take a white long shirt with a net weight of 222 gram for example. The carbon footprint measures 10.75 kg CO2 – equalling 50 times the net weight of the shirt. Especially interesting about this is that the time period a piece of clothing is actually in use has a considerable influence on its carbon footprint… 3.5 kg CO2 are produced in an expected life cycle of 55 machine washes. If the piece is additionally put in the dryer and ironed as well, this value can increase by three times. This means that, as consumers, we are undeniably responsible for this too. Energy-efficient devices, the loading of these devices as well as washing clothes at low temperatures can largely reduce the carbon footprint.

If you would like to calculate your personal ecological footprint, just click here

http://www.footprint-deutschland.de/inhalt/berechne-deinen-fussabdruck

Yeah! It’s done!!!!

Our crowdfunding project has been successfully completed. On Sunday at 8:36 pm the moment had come: We reached our goal of 12,000€. Since the project finished, this amount has even built up to 12,440€.

So the EARTHBAG can soon enter production. The vouchers were sent off to all supporters today. Of course we will update you about the next steps.

We are so incredibly proud and happy that we could count on your support. Without you this would have never been possible. Thank you!

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WE WANT OUR EARTH BACK!

Best regards from Berlin!