Tag Archives: eco fashion

Just arrived = the icing on the cake!

“For us sustainability means that clothes should not be out of fashion after 6 months. We strive for a high degree of timelessness in our styles. For this reason, the FORMAT collection is partially independent of seasons”.

We think this is a great interpretation of sustainability, and also very, very, very nice people. For this reason we are proud to now be able to offer selected styles of the Berlin based designer label FORMAT in our shop. Check it out!

What is behind the label FORMAT, you will find out if you follow the link: http://www.earthback.com/format-favourites/

Already excited what we will present you next week?

Sunny Greetings from Berlin,


Yeeeha, it’s done!

It took a little while and quiet it was around EARTH BACK, but the wait was worth it. We were diligent and show that today with our own online shop for good and sustainable styles. If that’s not fair…


From now on, you can load the functional bag into your cart under www.earthback.com. We will also provide you week after week with new interesting labels, fair Styles and background information. Thus, we are continually expanding our range and you can participate. The first piece of our “never ending cream pie” we serve you already today … check it out!

How do you find the shop? Is it worth a LIKE or rather a SHARE? Just COMMENT…

We are looking forward to your feedback,


EARTHBACK_Onlineshop_Live_Launch_sustainable fashion

Mercedes Benz Fashion Week Berlin 2014

This January the biannual Fashion Week in Berlin offered once more a diverse collection of fashion and lifestyle products.

Exciting and glamorous collections for the winter season 2014/15 could also be admired in the world of sustainable fashion and were presented in the Ethical Fashion Show and in the GreenShowroom. The prejudices towards organic and eco fashion of being out of touch with trends and old-fashioned are gone. These days the eco labels impress with stylish and avant-garde designs as well as contemporary materials, which can easily compete with the more well-known conventional brands. Furthermore upcycling was a topic strongly present at the Berlin Fashion Week, which proves that turning worn pieces into something new is a growing trend for the future. As we can see, old prejudices make way for new perspectives as the green fashion has far more to offer than what the masses expect. See for yourselves, here are outtakes from the salon shows at the GreenShowroom:

The interest in sustainable brands is constantly growing. And that is indeed a good thing. Sustainability and the social responsibility it involves are developing into an important part within the fashion industry – because today it is not only the outer values of clothing that matter but also the inner ones.

We are eagerly and curiously anticipating the next Berlin Fashion Week to come. There the summer collection 2015 will be presented to the public. It is especially the sustainable brands that we will take a look at.





Yeah! It’s done!!!!

Our crowdfunding project has been successfully completed. On Sunday at 8:36 pm the moment had come: We reached our goal of 12,000€. Since the project finished, this amount has even built up to 12,440€.

So the EARTHBAG can soon enter production. The vouchers were sent off to all supporters today. Of course we will update you about the next steps.

We are so incredibly proud and happy that we could count on your support. Without you this would have never been possible. Thank you!



Best regards from Berlin!



It all began with a brainstorming and drawing a few sketches. It was supposed to be a bag, yes – but we also wanted something special. To enlarge a bag with the help of zips is a cool idea but nothing new. The goal was set, now we had to take our first steps in that direction. First of all it was all about the shape – so it was all about the question what we wanted our finished product to look like. Round? Square? Box-like? Or all of that in a mix?

We were mainly inspired by the common cotton jute bags and gym sacks. So we neither wanted to develop a classic women’s handbag nor a leather travel bag but instead a unisex product for everyday life.

Here you can see our first designs and sketches.



Dear EARTHBACKERS, prick up your ears please!

You now have the chance to get a backstage view. On our long way to the finished EARTHBAG we have put together quite a lot of pictures and video material and would like to share our journey and growth with you (a little belated ;)).

We’re going to show you exciting stages on our way to the finished EARTHBAG. Beginning with the first prototypes over to choosing the material and our suppliers as well as our journeys through Berlin. It’s going to be exciting so stay tuned and follow the whole EARTHBAG story on



Eco fashion today

So what is the state of eco fashion today?

At last … Today’s high eco fashion has said goodbye to its cotton bag image. Green fashion can finally be up-to-date, trendy and ecologically and socially responsible at the same time… Fairs have contributed largely to this development like the Ethical Fashion Show Berlin for example


and the Green Showroom


These fairs take place twice a year as part of the Berlin Fashion Week and are firmly established there. They allow established and new sustainable labels for high end fashion and accessories to present themselves.

We can finally say that some things are about to be change in our society … a new way of thinking is coming about. In this day and age sustainability and fair trade have become standard topics present in our minds. Media reports on the conditions at production sites and the exploitation of workers in countries with a low-wage economy add to the fact that consumers cannot turn a blind eye to such ills anymore. By now many consumers have changed their way of thinking in such way that they focus on ecological questions. But we cannot stop there… We now have to act! The inhumane working conditions in countries with cheap labour economies and the irresponsible treatment of the environment are not the only issues. The health risks, that result from the use of chemicals and that we are exposed to as consumers, should really make us think and get into alternative buying habits! Thanks to the “green fashion wave” there are alternatives, just look around  :)

We at EARTHBACK wish our society and the coming generations that sustainability will become more and more part of our everyday lives – everyone needs to get up to make this happen. Everyone can get involved to prevent our planet from being ruined by industry and instead help preserve the living environment of animals and a balanced ecosystem – and all this while everyone can still be well-dressed and look great ;-)

Join the fashion revolution…



The year 2000 – The LOHAS

…and then the LOHAS came along… and the phase of high eco fashion

Who are the LOHAS actually? Some of you might have heard about the LOHAS. The LOHAS (Lifestyle of Health and Sustainability) are a lifestyle group also called neo ecos. They do want to be fashionable and trendy but they are also conscious of values such as solidarity and social responsibility. Since the year 2000 ecological fashion that is also fashionable and stylish has been constantly growing within the fashion industry. The LOHAS especially feel committed to buying fair goods… as a moral and ethical duty.

As a result the grey clouds surrounding the bleak image of eco fashion have slowly but surely been dispersed from the fashion sky… This period of “high eco fashion” has attracted so many young designers as never seen before. Their products are ecologically produced and conform to ethical and moral standards.

The difference between this phase and earlier attempts of the eco fashion movement is the design… It follows the latest trends. But it is not only new young designers who follow principles of fair trade and sustainability when producing their collection. “Old hands” in the fashion industry or indeed well-known high fashion designers are changing their opinions.


And fortunately we can say that more and more people get on board the “green” movement, inspired by those who dare… Your EARTHBACK team



The 90s

The development of ecological fashion goes on… the second wave of eco fashion…

During this phase terms like “green luxury” and “welfare light” characterized the view that ecology should be enjoyed. On one hand ecology was seen as something that should show exclusiveness but on the other hand it was also regarded as a chance to be different… to stand out from the crowd.

During this period, the so-called “eco goes fashion” phase, the textile industry addressed the issue of ecology. The aim was to adapt the value chain of clothing items to the demands of an ecologically produced piece of clothing – that means from the cultivation of the material to the finished product. The problem was that functional and ecological aspects were not enough reasons for the potential consumer to purchase a piece… The image of the still omnipresent “sloppy-looking eco style” hovered over this eco fashion movement like grey clouds. So this phase represented rather an ecological wave than a shift towards a greener industry .

A historically significant event outside the fashion sector was the United Nations Conference on Environment and Development in Rio de Janeiro in 1992. There the Agenda 21 was passed by 178 states – a model for sustainable development. This model aims to satisfy the needs of today’s generation by means of changed economic, environmental and development policies without damaging the chances of future generations. If we think about the fact that this conference was held 21 years ago and if we consider the ongoing and never-ending issues regarding factory fires in countries with low-wage economies, child labour, inhumane working conditions, exploitation of farmers etc., we should critically think  about what will happen to our planet  and our society within the next 21 years…

…these are the things we think about at EARTHBACK and we want to make this earth a better place again, for everyone!

The history of eco fashion

The historic development of ecological fashion began decades ago… or indeed even further back.

In the ancient world people had to rely on the materials found in nature. Consequently materials such as wool or cotton were used exclusively before linen, hemp and nettle fabrics arrived in the Middle Ages. When synthetic materials emerged these natural materials took a backseat in the 20th century. However, in the 80s parts of society took a political stand against the fundamental principles and the system of fashion and formed an environmental movement against excessive consumerism. How did this show!? That is the question now. It showed for example in the typical “sloppy-looking eco style”. Natural materials were “in”, figure-hugging designs were “out” :) . “Eco” was seen as an alternative lifestyle and was practiced in any shape or form.

Even at that time one fashion icon played a leading role and brought political awareness to the fashion industry: Katharine E. Hamnett. Her politically inspired protest T-shirts brought attention to social ills: “58% don’t want Pershing” (against the deployment of Pershing missiles in Britain) or “save the whales” were issues of the time that she referred to in the designs of her t-shirts.

Some people might ask how loud and provocative you are allowed to be in order to create attention… but the grand dame of the ethical fashion wave is also heavily involved in today’s eco fashion movement and successfully makes statements with her meaningful slogan T-shirts.


Katharine E. Hamnett visits the former Prime Minister Margaret Thatcher (1984)

Source: http://iconicphotos.wordpress.com/2010/05/10/katharine-hamnett-meets-thatcher/