This January the biannual Fashion Week in Berlin offered once more a diverse collection of fashion and lifestyle products.
Exciting and glamorous collections for the winter season 2014/15 could also be admired in the world of sustainable fashion and were presented in the Ethical Fashion Show and in the GreenShowroom. The prejudices towards organic and eco fashion of being out of touch with trends and old-fashioned are gone. These days the eco labels impress with stylish and avant-garde designs as well as contemporary materials, which can easily compete with the more well-known conventional brands. Furthermore upcycling was a topic strongly present at the Berlin Fashion Week, which proves that turning worn pieces into something new is a growing trend for the future. As we can see, old prejudices make way for new perspectives as the green fashion has far more to offer than what the masses expect. See for yourselves, here are outtakes from the salon shows at the GreenShowroom:
The interest in sustainable brands is constantly growing. And that is indeed a good thing. Sustainability and the social responsibility it involves are developing into an important part within the fashion industry – because today it is not only the outer values of clothing that matter but also the inner ones.
We are eagerly and curiously anticipating the next Berlin Fashion Week to come. There the summer collection 2015 will be presented to the public. It is especially the sustainable brands that we will take a look at.
Your EARTHBACK team